Central and Vernon Dedicated as Dolphin's of Hollywood Square


On July 28, 2016, I had the privilege and honor to dedicate the intersection of Central and Vernon avenues in recognition of John Dolphin and “Dolphin's of Hollywood”—one of the first African-American owned record stores in Los Angeles.

John Dolphin and Dolphin's of Hollywood were instrumental in bringing rhythm and blues to Los Angeles. The special square dedication not only honored a pioneer and institution, but also commemorates the story of Central Avenue.

It gave me much joy to be joined by dozens of people—including family members; Michael Dolphin, John Dolphin's son; and Council District 9 residents—for this wonderful celebration.



City Councilman Curren Price Presents One of the Biggest Fireworks Display of Light, Color and Sound in Los Angeles


Thousands expected at this year’s 4th of July Community Festival

and Fireworks Show at Exposition Park

LOS ANGELES, Calif. — On July 4, Los Angeles City Councilman Curren D. Price, Jr. will host one of the largest and longest firework show in the state—a 30-minute firework spectacle at Exposition Park that includes more than a thousand aerial displays and a tribute to the late singer Prince’s “Purple Rain.”

“It gives me great pleasure to present our community with a top-notch fireworks show in a fun and safe environment where Angelenos of all ages can gather to celebrate the birth of our nation among family, friends and neighbors,” Price said.

The free, family-friendly celebration attracts more than 20,000 Angelenos annually. This year, the community event kicks off on Saturday, July 2 with carnival rides and games from noon-10 p.m. and continues through the 4th of July festivities on Monday, which include live music and entertainment by Radio Free 102.3 KJLH, food trucks, dozens of exhibitors, and much more.

The festivities culminate with what is considered one of the biggest and most attended fireworks show in the Los Angeles region, presented by Pyro Spectaculars.

“We are taking the fireworks display to another level this year by using bigger, more spectacular effects,” said Mike Toskstein, of Pyro Spectaculars. “Families will be treated to special effects that include happy faces with strobing eyes, jellyfish that actually look like jellyfish with tentacles, and ghost shells that appear to illuminate and fade in a wave across the sky.”

Councilman Price reminds Angelenos to leave the fireworks to the professionals and encourages local families to attend a public display. For more information on fireworks safety, please visit the National Fire Protection Association’s website. If you are experiencing any fireworks issues with no fire or injury, please call 1-877-ASK-LAPD. For fire or injury please remember to call 9-1-1 promptly.



Video Recap: Relive "Mujeres Empowered for Success"

It gives me great pleasure to present to you a #fbf video to when my office hosted “Mujeres Empowered for Success,” the first-ever Latina Conference in Council District 9. 

On May 14, hundreds of local guerreras joined me at Los Angeles Trade Technical College for a day of action, featuring motivational speakers, insightful panel discussions, live entertainment, a fashion show, and more than 30 exhibitors.

Please click below to watch a video recap of the historic event honoring you, las mujeres del Noveno Distrito. Keep an eye out for details on next year's annual Latina conference. You won't want to miss it!



Community Celebrates Vermont Square Park, Central Park Pool Re-Opening



Summer is off to a good start in Council District 9 with the re-opening of Vermont Square Park and Central Park Pool in South Los Angeles. On June 9 and 10, I was joined by hundreds of enthusiastic parents and bright-eyed, smiling children to welcome the latest upgrades to both parks.

Community members came out in droves on June 9 to check out the improvements at Vermont Square Park, which include the installation of new playground equipment, barbeque pits, benches, trash receptacles, drinking fountain, new fitness equipment and refurbished basketball court.

The newly renovated park serves an estimated 11,031 residents within a one-half mile walking distance. This open green space is situated directly across the street from Vermont Square Public Library.

On June 10, residents took a dip in the newly renovated, neighborhood pool at Central Park, which had been closed for 12 years. The Central Recreation Center Pool—at 1357 E. 22nd St., between Washington and Adams—was damaged in the 1994 Northridge earthquake and closed its doors in 2004. Two years ago, Central pool began a multi-million dollar renovation to the 63-hundred square foot pool that now includes a children’s splash area.

To mark the festive occasion, nearly 100 residents attended an end-of-school-year pool party at Central Park—organized by my office. With the re-opening of Central Pool, the approximately 11,474 residents the facility serves in this South Los Angeles community now have a beautiful neighborhood pool for youth and adults to enjoy.

The pool is open all summer long and kids get in for free, adults can join for $3.50, and seniors only have to pay $1. In addition, Kaiser Permanente’s Operation Splash is offering free swim lessons for children and adults, and the LA84 Foundation is funding youth summer aquatics programs, including synchronized swim all summer long. 

Since taking office in 2013, I have committed more than $36 million in improvements and upgrades across 16 of the District’s local parks, and there are many future projects in the pipeline.




Construction Underway on New Toyota Dealership of Downtown LA Facility


The Toyota dealership of Downtown Los Angeles is undergoing an expansion just north of its existing site to accommodate growth. The four-tier, 290,000 square foot, state-of-the-art facility will feature a 22,600 foot two-story showroom with vehicle display along Figueroa and Washington, a 40-car bay below grade service department and a wholesale and retail parts boutique.

The Shammas Group, which acquired the dealership in 2012, broke ground on the expansion project on June 10. The new facility is expected to be complete in late 2017.

As the Chair of the Economic Development Committee, I’m excited for the future of our local businesses and the role they play in job creation and stimulating the region’s economy.

Since Toyota of Downtown LA was established in 2012, they have grown by nearly 70 percent, while increasing sales tax revenue to the City by an additional $23 million over the past three years.


Honoring Local Restaurants for Immigrant Heritage Month


The Los Angeles City Council declared June as “Immigrant Heritage Month” to highlight the impact foreign-born individuals have on society. To commemorate the occasion, I had the pleasure of honoring Alfonso Martinez—the owner of the local restaurant Poncho's Tlayudas.

It was my privilege and honor to share Alfonso’s moving story with my colleagues, and now with you—our friends and neighbors. Born in Oaxaca, Mexico, Alfonso has been in inspiration to the South Los Angeles Community. Just a few years ago, he arrived in America with very little, and now, he has a successful business selling his famous mole and award-winning Tlayudas.

Today, Alfonso’s establishment serves as a popular gathering place for our beloved community. It’s where families come to have Sunday dinner and relax after church, and new customers feel like they are sitting at their kitchen table.

Please don’t forget to continue supporting our local, small businesses. Poncho's Tlayudas is located at 4318 S. Main St., Los Angeles 90037.


Pilgrimage Symbolizes Sacrifice Endured by Immigrants


On June 15, I had the privilege to recognize Consejo Romerista Intersectiorial El Salvador (CRIES) in Council Chambers. For the past couple of weeks, members of CRIES took part in “Monsignor Romero Pilgrimage, the Passage of the Migrant” to raise awareness of immigrant rights.

The pilgrimage began in El Salvador, passed through Guatemala, made its way to Mexico, and is now here in Southern California. Their journey was a visual for people to reflect and better understand the plight of immigrants.

Throughout their trek, our friends carried a 5’7, life-size image of Monsignor Oscar Romero, a Catholic Archbishop whose teachings focused on the humane treatment of all people. Until this day, Monsignor Romero’s legacy remains strong in both El Salvador and the United States as a symbol of hope, compassion and kindness.

Romero’s sculpture will continue visiting churches of different denominations in California, spreading the message of justice embodied by the beloved Salvadoran Archbishop.

I commend this organization for creating consciousness on this very important issue and reminding us to do our part in protecting the lives and human dignity of migrants worldwide. This is a message that hits very close to home in my District, which has a predominantly Latino community, including many Salvadorans. 



Welcome to the New 9th, Welcome to the Promise of a New Day


This is a defining time for South Los Angeles. This week, I joined U.S. Department of Housing and Urban Development (HUD) Deputy Secretary Nani Coloretti, along with other elected officials from the federal and local level, to announce that South LA had received a federal Promise Zone designation.

As the representative of Council District 9, I’m thrilled that our community was awarded a Promise Zone not only because I have spent the past two years fighting for this designation, but more importantly, because our neighborhoods will finally receive priority access to federal money needed to properly address the region’s 46 percent poverty rate.

Through the Promise Zone Initiative, the federal government will work strategically with local leaders to spur economic activity and job growth, improve educational opportunities, reduce crime and leverage private investment to improve the quality of life for residents of underserved communities like South LA.

The new South LA Promise Zone is home to nearly 198,000 residents and includes portions of neighborhoods of Vernon-Central, South Park, Florence, Exposition Park, Vermont Square, Leimert Park, and Baldwin Hills/Crenshaw.

The winning application was submitted by a diverse collaborative made up of local institutions and non-profits committed to reducing the rates of poverty for several of the most economically depressed communities within the city. The coalition became known as South Los Angeles Transit Empowerment Zone (SLATE-Z) to capitalize on compelling opportunities that new light rail lines bring for neighborhood revitalization, as well as connecting residents to education and economic opportunities.

 “The Obama Administration believes in your vision. We believe in your potential. We believe in your community, and we are here to help. SLATE-Z has been selected to be part of the President's Promise Zone Initiative, and we will help bring your plans to life,” the Deputy Secretary said during the official announcement on June 6, 2016 in front of throngs of community partners, residents and students at Los Angeles Trade Technical College (LATTC).

Why is this designation so important? Because all Promise Zones receive priority access to federal investments that further their strategic plans to help residents in a targeted area thrive and prosper. Promise Zones have an advantage in applying for grants, as well as special access to federal employees who act as liaisons, helping to navigate through federal bureaucracy.

As a result, we can expect greater resources to serve this ethnically diverse population. For example, students at the 11 comprehensive high schools in SLATE-Z, including five in the Ninth District, will receive increased support to prepare for colleges and careers. The SLATE-Z coalition also plans to tackle the 12 percent unemployment rate and under-employment to move more residents into living-wage jobs and career pathways.

The victory was especially sweet because South LA had been twice denied the opportunity to benefit from this anti-poverty program. The first time, in 2014, I was furious. But rather than throw my hands in the air and say, “Oh, well. Too bad.” I decided to bring together dozens of key leaders across sectors to turn our shared frustration into collective action.

One of my first phone calls was to Larry Frank, President of LATTC, which became the lead agency. We subsequently convened a series of meetings with community leaders and advocates. Before we knew it, we were making history. Forming a collaborative structure unlike anything before— groups who typically compete for funding suddenly started working side by side, tackling the root causes of inequality and poverty in South LA. 

In 2015, we received more bad news and learned that we were excluded from a second round of designations. Still, we did not let this deter us. We continued to work together over the last year to leverage the strengths and resources of our partners, and we refined our application. And as they say, the third time is the charm.

I want to personally thank all of the community partners who joined me at the table two years ago. We went in with a clear mission to improve the lives of our brothers and sisters in need.

Thanks to our partners’ efforts, we now have another powerful tool to rewrite the South LA story. To create the future we want for our children and their children. The kind where one’s zip code or skin color, does not determine the benefits or burden we bear.

I am proud to celebrate this day with our partners, including: (partial list) Brotherhood Crusade, City of Los Angeles, Coalition for Responsible Community Development, Community Coalition, CD Tech, LA Chamber of Commerce, LA Urban League, LA’s Promise, Los Angeles Unified School District, Move LA, Cal State Dominguez Hills, UCLA, and University of Southern California – among others. The collaborative work of the partnership was made possible with funding support from (listed alphabetically) the California Endowment, LA n Sync, Roy and Patricia Disney Family Foundation, and Weingart Foundation.

I’m honored our partners and allies had so much faith in what we were trying and still are trying to accomplish, because the work is far from over.

Thank you, President Obama, for awarding SLATE-Z a Promise Zone. Yes, progress will happen here. Creation of living-wage jobs, quality education and career training, improved public safety, greater resources, and increased support. The time for South LA is now. 

For more information on SLATE-Z, click here


Curren D. Price, Jr.

Los Angeles City Council, Ninth District 




Photos courtesy of Gus Ruelas/USC


Calling all Volunteers: Tree Planting in the New 9th


Please join Council District 9 on June 4 for a tree planting celebration in partnership with Councilmember Marqueece Harris-Dawson, City Plants, Los Angeles Sanitation, and the Los Angeles Department of Water & Power.

We’re calling on volunteers of all ages to help us plant 170 trees along a 2-mile stretch of Vermont Avenue in South Los Angeles. This is the final of four tree-planting events that have transformed 6 miles of the Vermont Avenue corridor in South L.A.

These trees will help save energy, combat the urban heat island effect, clean polluted city air, and reduce greenhouse gases along one of the busiest business and residential corridors in Council Districts 8 and 9. 

In all, the project—titled “South LA Carbon into Canopy: Vermont Corridor”—has allowed us to plant more than 600 trees this past spring thanks to a collaborative effort with the different offices and a $750,000 grant from CAL FIRE and a $257,000 match from LADWP’s energy efficiency program through City Plants. 

If you’re interested in participating, we will be meeting at 8:30 a.m. at Vermont Gage Park, 6264 S. Vermont Ave., LA 90044. Winchell’s Donuts will provide free breakfast. Volunteers will also receive free lunch. The event, which also includes a community resource fair with music and exhibits, ends at 1 p.m.

If you’re looking for another incentive, we will also be giving away fruit trees and shade trees while supplies last. Hope you can join us for the festivities as we work together to beautify our community.


51st and Central Dedicated as Benjamin J. Bowie Post 228 Square


On June 2, I had the privilege to dedicate the intersection of 51st Street and Central Avenue as “Benjamin J. Bowie Post 228.” The square dedication, which coincided with the “Penta-Loom: Ode to Soldiers” mural unveiling, pays homage to the 1st American Legion Post established in California.

Post 228 was named in honor of Corporal Benjamin J. Bowie, who was drafted into the U.S. Army on Oct. 28, 1917. He served in combat with the 92nd Infantry Division, until he was tragically killed on Sept. 11, 1918 by friendly fire. Bowie was the first African American from Los Angeles killed in World War I.

It was my pleasure to honor the Bowie Post 228 and its members, many of whom are advocates for education, public safety and veteran issues affecting the South LA community.

Also as part of this week’s ceremony, we officially unveiled “Penta-Loom: Ode to Soldiers”—portraying the images of personnel from various branches of the military. The mural by artist Patrick Henry Johnson is the first to be commissioned under the City's new mural ordinance and was made possible by a partnership with Union Bank and ArtworxLA. It is part of my office’s ongoing efforts to breathe new life into historic Central Avenue.



Community Calendar Report a Neighborhood Issue Business Resource Center