The 9th District encompasses South Los Angeles and some of the City’s most notable destinations, including the Staples Center and L.A. Live, LA Convention Center, Banc of California Stadium, Exposition Park, the University of Southern California, Los Angeles Trade-Technical College and the Lucas Museum of Narrative Art, currently under construction. District 9 is ethnically diverse and multi-cultural—composed largely of working families with Latinos representing more than 80 percent of constituents, followed by African Americans.
In his role, Price is focused on building a more thriving future for local families, which includes economic growth and opportunity, increasing affordable housing, working to reduce homelessness and defending the rights of immigrants. His agenda is guided by his deep-rooted desire to make South LA a vibrant place where people want to live, work and play.
During Price’s tenure on the City Council, the NEW 9th has experienced a renaissance that is bringing unprecedented prosperity. Since taking office, he helped usher in $4 billion in private investment with historic projects like the Los Angeles Football Club (LAFC) soccer stadium, Lucas Museum of Narrative Art and renovation of the Los Angeles Memorial Coliseum. Price has insisted that all major projects have strong commitments to local hire.
As a former entrepreneur, the Councilman is a strong supporter of small and minority businesses, and in October 2014 opened the Business Resource Center (BRC) inside his District Office to provide residents access to business development tools, services and resources.
Under Price’s leadership, more than 2,000 units of affordable and permanent supportive housing units have been identified within CD 9. This includes nearly 1,600 units currently in the pipeline and scheduled for completion within the next two to three years.
To address homelessness, Price has implemented portable toilets and hand washing stations, and mobile shower locations. He established three "Safe Parking" programs in the District; and he continues to work with property owners, City and County staff, and local community stakeholders to identify permanent and temporary housing solutions, as well as emergency shelter sites.
Price has persistently fought to improve the lives of working people. In 2014, he introduced a policy to raise the wage for hotel workers to $15.37 per hour. One year later, he led the fight to raise the minimum wage to $15 by 2020. Price also championed the adoption of paid sick leave for Los Angeles workers.
The Councilmember has a personal commitment to expand access and opportunities so that current and future generations can achieve the American Dream. He introduced and carried the Fair Chance Initiative across the finish line, which allows formerly incarcerated individuals to have a shot when applying for a job. Price also was front and center in the fight to decriminalize street vending and was a leader in the establishment of the City’s first sidewalk vending ordinance.
Price has a long track record of standing up for immigrants, and he believes that keeping families together is the humane thing to do. In 2017, he allocated $1 million in discretionary funds to the Central American Resource Center (CARECEN) and Coalition for Humane Immigrant Rights (CHIRLA)—allowing two of the most trusted immigrant advocacy groups to expand free legal services, community education and outreach in South LA. The respective Council District 9 programs set aside financial assistance to help pay the citizenship application fees of permanent residents living in CD 9. It included other immigration relief services such as family petitions and deportation defense for local constituents, as well as aid to individuals with Temporary Protected Status (TPS) and assistance with Deferred Action for Childhood Arrivals (DACA) application and renewal fees.
Through this unique partnership, CHIRLA was able to open a satellite office inside Councilman Price’s Constituent Service Center. The collaboration with both of these groups has allowed the organizations to coordinate a series of workshops and clinics in schools, libraries, recreational centers, and other trusted common places throughout the District.
The Councilmember remains resolute in his objective to raise the living standards of all District 9 residents. Since 2013, he has successfully secured more than $40 million into public parks and recreation. He remains committed to improving access to City services and under his watch, hundreds of tons of trash have been removed from streets, alleys and sidewalks. In addition, hundreds of new trash cans have been installed and more than 1,000 trees planted along major corridors as part of his “Clean & Green” campaign.
Price launched his career in 1993 as an elected member of the Inglewood City Council. He went on to serve in the California State Legislature as an Assemblymember in 2006 as the Chair of the Assembly Committee on Elections and Redistricting, and he also chaired the powerful Committee on Governmental Organization. In 2009, as a State Senator, he chaired the Business and Professions Committee and was chosen by his colleagues to lead the California Legislative Black Caucus as Chair in 2010.
On the Los Angeles City Council, he chairs the Economic Development Committee, is Vice Chair of the Budget and Finance Committee, and is a member of the Planning and Land Use Management, Immigrant Affairs, Civil Rights and Equity, and Ad Hoc Committee on COVID-19 Recovery and Neighborhood Investment committees, among others. He sits on the Los Angeles Memorial Coliseum Commission.
Price is married to Del Richardson Price and is the grandfather of three. In his free time, he enjoys traveling, art and music.
He received a Political Science degree from Stanford University and earned his J.D. from the University of Santa Clara, School of Law. Price holds lifetime teaching credentials for Adult Education and the Community Colleges.